Evviva Blogs Brands
A Big Stick
An interesting "start the year off right" posting from Tom Asacker has me thinking about the importance of execution. Asacker argues that branding's d...
Posted on 26 January 2010 by David Kippen
Search on Steroids Means More Changes for PR
This past week Google took a few big strides in the race to offer the most comprehensive online search technology – introducing some new feature...
Posted on 15 December 2009 by Bernie Charland
Does the CEO Make a Difference to Performance?
A recent article in the Wall Street Journal makes a provocative argument that changing CEOs makes little or no difference to the performance of an org...
Posted on 8 December 2009 by Bernie Charland
Employees Key Ingredient of Corporate Reputation
There’s been plenty of discussion and printing dedicated to the topic of corporate reputation, with a few chestnuts emerging as common themes &n...
Posted on 1 December 2009 by Bernie Charland
Why Employer Branding?
Why Employer Branding? Brands are fascinating. Search Google and you get 525 million hits. Search your home and you’ll find virtually eve...
Posted on 23 November 2009 by David Kippen