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Toyota Employees Featured Players in Crisis Response
One of the most predictable tactics in any crisis response for organizations under fire is using employees as advocates. After all, who better to repr...
Posted on 2 March 2010 by Bernie Charland
The Purr of the Iron Tiger
Today's NY Times reports on something I saw first-hand in Shanghai and Beijing: the Year of the Tiger got off to an early start and the Central Bank i...
Posted on 22 February 2010 by David Kippen
The Internal Frontier of Social Media
My friend and former colleague Bob Pearson – CTO at the WeissComm Group – recently wrote an interesting post suggesting the real opportuni...
Posted on 16 February 2010 by Bernie Charland
What matters in China
It's always refreshing to conduct focus groups in China. Among all the markets I've done research in, I've always found the Chinese among the most pra...
Posted on 13 February 2010 by David Kippen
DIY Market Insight
Today I want to talk about field observation in emerging markets. It’s an essential component of any serious market research project but it&rsqu...
Posted on 9 February 2010 by David Kippen