The Evviva Brands Difference
Most people know the basics when it comes to defining brands. First, you hire a brand agency. They send a consultant who organizes focus groups for your customers. Turns out your customers want a company that does 'PDQ'. Trouble is, you only do 'XYZ'.
The next phase is usually called 'gap analysis' and points out, in no uncertain terms, the things you need to do differently to please your customers and employees. Their consultant creates a Unique Value Proposition as a 'mantra' to help you fill that gap. Simple. Job done. Right?
Not so fast. Trouble is, some gaps are bigger than others. And some organisations are more agile than others. It takes two miles of clear water to turn an oil tanker. Changing direction for an organisation can be an even bigger ask.
No surprise, then, that most Chief Marketing Officers at Fortune 100 companies last less than two years. Just enough time to go grey, pull out their hair and gnaw through all their fingernails. There just has to be a better way.
At Evviva, we approach brands from the inside out. We call it 'Inside Insight' and it means we build brands that your customers and your employees can actually believe in. No two-year roll out, no root-and-branch operational rethink, no huge oil tankers to turn around.
We start with you - your senior leaders and a broad cross-section of your employees. We find out what you're good at, what your plans are, what new markets you are aiming for. But we're honest. We also look at what you're not so good at. And any gaps you might have in your team.
We neatly sum up the way that you work 'on a really, really good day'. We call this your People Brand. It should be real. It should make sense to employees, customers and investors. It should be recognisably 'you', putting your very best foot forward.
We're Evviva, the Brand Shop for People Brands. We're helping some of the most successful companies in the world step up their brand image. We'd love to do the same for you.
The Evviva team brings experience earned consulting with many of the world's most admired, best known, most discerning and best loved brands to every engagement--brands like:
- 3
- Agilent Technologies
- Amazon
- American Express
- Ameriprise Financial
- ARUP
- BAE Systems
- Bain & Company
- Banfield Pet Hospitals
- Boeing
- Burger King
- Catholic Healthcare West
- Chevron
- Coca-Cola
- Covidien
- Dell
- Deutsche Bank
- Disney
- E.ON AG
- Ford
- HP
- HSBC
- General Mills
- Jaguar
- Logica
- Oracle
- Intel
- Kaiser Permanente
- Marriott International
- Microsoft
- Nokia
- Novartis
- PG&E
- Premera Blue Cross
- Qualcomm
- RBS
- Saudi Aramco
- Shell
- Sony
- Sprint
- Sanofi Aventis
- T-Mobile
- Teva
- Toyota
- Tyson Foods
- Visa USA
- Vodafone
- Xilinx
